"JOI Guitars are as much pieces of art as they are music makers."

— CBC News

"He is an innovative visionary, whittling whalebones for tuning buttons, abalone for pick guards, and silver threads for sound hole rosettes."

— CV Collective

"Slash was impressed by the “esoteric locales” Reuben Forsland scavenges for the materials he uses in his guitars."

— Acoustic Guitar Magazine

"Forsland has made it a career goal to source out the finest woods in the world ... story woods that can give the instrument its own incredible connection to history."

— Vancouver Sun

"Canadian Luthier Builds Guitars with Wood from Jimi Hendrix’s Childhood Abode"

— Acoustic Guitar Magazine