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The Canadian luthier builds custom instruments from unique materials that deliver impeccable sound
— Smithsonian Magazine Article #1

"The Legend of the Music Tree"
One of Reuben's signatures is his uncanny ability to engineer stories into the very bones of the instruments he builds
— Smithsonian Magazine Article #2

"Slash was impressed by the “esoteric locales” Reuben Forsland scavenges for the materials he uses in his guitars."
— Acoustic Guitar Magazine

"JOI Guitars are as much pieces of art as they  are music makers."
— CBC News

Meet the world's first-ever traditionally built hemp wood acoustic guitar
-Guitar world Magazine

Canadian luthier Reuben Forsland breaks that line by blending traditional luthier practices and finding inspiration from unique and exotic sources. The results are exquisite sweet-sounding instruments and wildly unique.
-Guitar Connoisseur Magazine

"Forsland has made it a career goal to source out the finest woods in the world ... story woods that can give the instrument its own incredible connection to history."
— Vancouver Sun

"Canadian Luthier Builds Guitars with Wood from Jimi Hendrix’s Childhood Abode"
— Acoustic Guitar Magazine

"He is an innovative visionary, whittling whalebones for tuning buttons, abalone for pick guards, and silver threads for sound hole rosettes."
— CV Collective

JOI Guitars creates first-ever acoustic guitar from Hemp Wood
— mixdown magazine

SIX UNIQUE GUITARS BUILT FROM RECLAIMED WOOD
— GUITAR.COM