"JOI Guitars are as much pieces of art as they  are music makers."
— CBC News

"Slash was impressed by the “esoteric locales” Reuben Forsland scavenges for the materials he uses in his guitars."
— Acoustic Guitar Magazine

JOI Guitars creates first-ever acoustic guitar from Hemp Wood
— mixdown magazine

"He is an innovative visionary, whittling whalebones for tuning buttons, abalone for pick guards, and silver threads for sound hole rosettes."
— CV Collective

"Forsland has made it a career goal to source out the finest woods in the world ... story woods that can give the instrument its own incredible connection to history."
— Vancouver Sun

"Canadian Luthier Builds Guitars with Wood from Jimi Hendrix’s Childhood Abode"
— Acoustic Guitar Magazine

Meet the world's first-ever traditionally built hemp wood acoustic guitar
-Guitar world Magazine