"JOI Guitars are as much pieces of art as they are music makers."
— CBC News
"He is an innovative visionary, whittling whalebones for tuning buttons, abalone for pick guards, and silver threads for sound hole rosettes."
— CV Collective
"Slash was impressed by the “esoteric locales” Reuben Forsland scavenges for the materials he uses in his guitars.
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— Acoustic Guitar Magazine
"Forsland has made it a career goal to source out the finest woods in the world ... story woods that can give the instrument its own incredible connection to history."
— Vancouver Sun
"Canadian Luthier Builds Guitars with Wood from Jimi Hendrix’s Childhood Abode"
— Acoustic Guitar Magazine
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